Tesco Plc (LSE:TSCO), profiteering driving profit?

#SP500 #Japan225

The former boss of Sainsbury blamed Brexit for “horribly hurting” supermarkets, doubtless pausing his perusal of “Which Private Jet” to feed a clickbait headline. There can be little doubt UK supermarkets are guilty of profiteering at present, something anyone who’s been involved with retail will know. Even Lidl, while issuing a robust response to the accusation, failed to offer any defence to their price rises when presented with examples. At risk of going “Daily Mail”, they’re all at it.

Or are they?

Folk who’ve been active in retail at a senior level learn fairly quickly how easy it is to make enhanced profits in time of turmoil. Oil tanker drivers on strike, forecourts closed? Record profits. Sugar shortages across the UK, record profits. Power cuts restricting trading hours, record profits. Hot weather causing ice cream shortages, record profits. The list is literally endless with Lockdown being a conspicuous exception to the rule. Except those business which survived are being afforded the chance to get away with boosting prices without any real criticism. One oddball to these scenario is our local petrol station here in Argyll, their forecourt prices proving sufficient to justify paying the return vehicle trip from the mainland. Their secret, a fabulous grocery section and a captive market where they quickly realise any error in pricing.

To be mildly ridiculous, when milk moved from £1.10 to £1.90 for the four pint cartons, folk stopped buying, the price came down. The first warning sign came on a Sunday evening, the dairy shelves usually an empty desert awaiting Mondays deliveries. But as the price was gouged upward, a frantic run to buy milk for the next days latte discovered shelves still full of product.


With Tesco, given their position as one of the leading profiteers in groceries and fuel, common sense demands we should anticipate continued record profits for the company, presumably with commensurate gains in the company share price. After all, “hope” tends prove to be a powerful aphrodisiac for traders who’ll cheerfully assume happy days are here to stay.

The immediate situation allows a scenario, where Tesco exceeding 264p should now trigger price growth to an initial 280p with our longer term secondary, if bettered, at a future 312p and price levels not seen since 2014. This game plan should be fascinating, even allowing for a third target level of 346p should Tesco prove sufficiently strong to close above the Blue downtrend.


For everything to go wrong, Tesco share price needs below Red on the chart as such a situation makes reversal to 135p exceedingly probable.


Time Issued Market Price At Issue Short Entry Fast Exit Slow Exit Stop Long Entry Fast Exit Slow Exit Stop Prior
9:41:27PM BRENT 75.59 ‘cess
9:43:19PM GOLD 1970.38 Success
9:46:30PM FTSE 7515.77
9:48:43PM STOX50 4161.3 ‘cess
9:51:38PM GERMANY 15116 Shambles
10:06:39PM US500 3945.62 3935 3909 3864 3977 4016 4019 4047 3994 Success
10:08:38PM DOW 32107 Shambles
10:11:00PM NASDAQ 12592 Success
10:12:52PM JAPAN 27245 27193 27105 26935 27380 27487 27527 27637 27380 ‘cess


22/03/2023 FTSE Closed at 7566 points. Change of 0.4%. Total value traded through LSE was: £ 5,173,752,790 a change of 1.87%
21/03/2023 FTSE Closed at 7536 points. Change of 1.8%. Total value traded through LSE was: £ 5,078,878,926 a change of -18.94%
20/03/2023 FTSE Closed at 7403 points. Change of 0.93%. Total value traded through LSE was: £ 6,265,515,535 a change of -57.61%
17/03/2023 FTSE Closed at 7335 points. Change of -1.01%. Total value traded through LSE was: £ 14,781,854,376 a change of 86.96%
16/03/2023 FTSE Closed at 7410 points. Change of 0.9%. Total value traded through LSE was: £ 7,906,260,016 a change of -5.19%
15/03/2023 FTSE Closed at 7344 points. Change of -3.84%. Total value traded through LSE was: £ 8,338,790,623 a change of 43.77%
14/03/2023 FTSE Closed at 7637 points. Change of 1.18%. Total value traded through LSE was: £ 5,799,952,343 a change of -34.08%

SUCCESS above means both FAST & SLOW targets were met. ‘CESS means just the FAST target met and probably the next time it is exceeded, movement to the SLOW target shall commence.

Our commentary is in two sections. Immediately below are today’s updated comments. If our commentary remains valid, the share can be found in the bottom section which has a RED heading. Hopefully, this will mean you no longer need to flip back through previous reports. HYPERLINKS DISABLED IN THIS VERSION

Please remember, all prices are mid-price (halfway between the Buy and Sell). When we refer to a price CLOSING above a specific level, we are viewing the point where we can regard a trend as changing. Otherwise, we are simply speculating on near term trading targets. Our website is www.trendsandtargets.com.

UPDATE. We often give an initial and a secondary price. If the initial is exceeded, we still expect it to fall back but the next time the initial is bettered, the price should continue to the secondary. The converse it true with price drops.

We can be contacted at info@trendsandtargets.com. Spam filters set to maximum so only legit emails get through…

Section One – Outlook Updated Today. Click here for Section Two – Outlook Remains Valid shares

Click Epic to jump to share: LSE:BARC Barclays** **LSE:BBY BALFOUR BEATTY** **LSE:CASP Caspian** **LSE:LLOY Lloyds Grp.** **LSE:NWG Natwest** **


Updated charts published on : Barclays, BALFOUR BEATTY, Lloyds Grp., Natwest,

LSE:BARC Barclays Close Mid-Price: 142.66 Percentage Change: -0.34% Day High: 147.84 Day Low: 140.68

Further movement against Barclays ABOVE 147.84 should improve acceleratio ……..

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View Previous Barclays & Big Picture ***

LSE:BBY BALFOUR BEATTY. Close Mid-Price: 364.8 Percentage Change: + 2.30% Day High: 376.4 Day Low: 355.8

All BALFOUR BEATTY needs are mid-price trades ABOVE 376.4 to improve acce ……..

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View Previous BALFOUR BEATTY & Big Picture ***

LSE:CASP Caspian. Close Mid-Price: 6.25 Percentage Change: + 0.81% Day High: 6.25 Day Low: 6.15

In the event Caspian experiences weakness below 6.15 it calculates with a ……..

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View Previous Caspian & Big Picture ***

LSE:LLOY Lloyds Grp. Close Mid-Price: 47.77 Percentage Change: -0.82% Day High: 49.04 Day Low: 47.7

All Lloyds Grp. needs are mid-price trades ABOVE 49.04 to improve acceler ……..

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View Previous Lloyds Grp. & Big Picture ***

LSE:NWG Natwest Close Mid-Price: 269.2 Percentage Change: -1.17% Day High: 280.2 Day Low: 269.5

Target met. Continued trades against NWG with a mid-price ABOVE 280.2 sho ……..

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View Previous Natwest & Big Picture ***

*** End of “Updated Today” comments on shares.

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