Unilever Plc (LSE:ULVR), escaping the ice cream meltdown?

#Gold #SP500

Unilever are engrossed in a pantomime legal dispute with a company they own, the Ben & Jerry’s brand. The levels of hilarity are already at 11 on a scale of 1 to 10. We’re boycotting Israel, announce the ice cream company. Oh No You’re Not, says their owner, Oh Yes We Are, say Ben & Jerry’s board. Unilever opted to stop paying board members who refused to fall in line.

Additionally, Unilever establish another company to market Ben & Jerry’s product in Israel, an easy task as they already own the company.

A group of 28 managers within Ben & Jerry opted to write to the CEO of Unilever, protesting what was going on and complaining Unilever were impeding their activism in Israel. The whole thing is starting to sound similar to the can of worms Mr Musk uncovered with his takeover of Twitter, a corporate body hosting a management structure which has managed to forget why they’re in business. The oil companies (and tobacco industry) are old hands at this game, pretending to care but in reality, they are in business to make money. Admittedly, BP pulled a classic on the public back in 2004, their “caring” advertising campaign encouraging each member of the public to be aware about reducing their personal carbon footprint.

The phrase has become a fixture in the climate change chorus book.

The reality is BP’s adverting folk were under extreme pressure from corporate to “do something” about the bad PR the company faced (around 8 companies worldwide apparently produce around 80% of pollution) and some genius came up with the idea of blaming the public. The entire concept of a Personal Carbon Footprint, invented by a marketing department, ensured the corporate could continue with their behaviour unchanged.

But when managers in a business start talking about “our activism”, surely it’s time for eyebrows to head upward. The forthcoming court case should prove interesting, a company essentially at war with itself.


However, with regard Unilever share price, things are looking tastier than Ben & Jerry’s ice cream which, in solidarity with my allergy to egg, remains untried.

The immediate situation suggests movement exceeding 4163p should make a recovery attempt to 4239 next with secondary, if beaten, calculating at a very viable looking 4553p. This secondary target level should prove crucial from a Big Picture perspective as closure above such a level places the share “at risk” of a future attempt at 5460p and a new all time high.

For everything to go horribly wrong, their share price needs close a session below 3800p.



Time Issued Market Price At Issue Short Entry Fast Exit Slow Exit Stop Long Entry Fast Exit Slow Exit Stop Prior
10:23:29PM BRENT 83.28 Success
10:25:21PM GOLD 1740.16 1739 1737 1728 1747 1752 1757 1763 1743 Success
10:28:06PM FTSE 7475
10:30:01PM STOX50 3931.5 Success
10:34:34PM GERMANY 14360 Success
10:37:18PM US500 3967.72 3955 3927 3921 3998 4012 4021 4043 3980 Success
10:39:40PM DOW 33852.9 Success
10:41:59PM NASDAQ 11607 Success
10:43:49PM JAPAN 28081


28/11/2022 FTSE Closed at 7474 points. Change of -0.16%. Total value traded through LSE was: £ 4,121,947,461 a change of -6.58%
25/11/2022 FTSE Closed at 7486 points. Change of 0.27%. Total value traded through LSE was: £ 4,412,047,721 a change of 36.26%
24/11/2022 FTSE Closed at 7466 points. Change of 0.01%. Total value traded through LSE was: £ 3,237,992,179 a change of -28.67%
23/11/2022 FTSE Closed at 7465 points. Change of 0.17%. Total value traded through LSE was: £ 4,539,480,951 a change of 32.52%
22/11/2022 FTSE Closed at 7452 points. Change of 1.03%. Total value traded through LSE was: £ 3,425,428,256 a change of -30.51%
21/11/2022 FTSE Closed at 7376 points. Change of -0.12%. Total value traded through LSE was: £ 4,929,378,651 a change of -6.71%
18/11/2022 FTSE Closed at 7385 points. Change of -100%. Total value traded through LSE was: £ 5,283,705,968 a change of 0%

SUCCESS above means both FAST & SLOW targets were met. ‘CESS means just the FAST target met and probably the next time it is exceeded, movement to the SLOW target shall commence.

Our commentary is in two sections. Immediately below are today’s updated comments. If our commentary remains valid, the share can be found in the bottom section which has a RED heading. Hopefully, this will mean you no longer need to flip back through previous reports. HYPERLINKS DISABLED IN THIS VERSION

Please remember, all prices are mid-price (halfway between the Buy and Sell). When we refer to a price CLOSING above a specific level, we are viewing the point where we can regard a trend as changing. Otherwise, we are simply speculating on near term trading targets. Our website is www.trendsandtargets.com.

UPDATE. We often give an initial and a secondary price. If the initial is exceeded, we still expect it to fall back but the next time the initial is bettered, the price should continue to the secondary. The converse it true with price drops.

We can be contacted at info@trendsandtargets.com. Spam filters set to maximum so only legit emails get through…

Section One – Outlook Updated Today. Click here for Section Two – Outlook Remains Valid shares

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Updated charts published on : Avacta, Cellular Goods, Diageo, IQE, ITM Power, Scancell, Tern Plc,

LSE:AVCT Avacta. Close Mid-Price: 120 Percentage Change: + 9.09% Day High: 119.5 Day Low: 111

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LSE:CBX Cellular Goods Close Mid-Price: 1.38 Percentage Change: -3.51% Day High: 1.43 Day Low: 1.38

Weakness on Cellular Goods below 1.38 will invariably lead to 1.32 next w ……..

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LSE:DGE Diageo. Close Mid-Price: 3786 Percentage Change: + 0.62% Day High: 3806 Day Low: 3739

This is starting to look mildly interesting as above 3806 now points at th ……..

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LSE:IQE IQE. Close Mid-Price: 51.7 Percentage Change: + 3.19% Day High: 52.4 Day Low: 49.75

All IQE needs are mid-price trades ABOVE 52.4 to improve acceleration tow ……..

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LSE:ITM ITM Power. Close Mid-Price: 103.6 Percentage Change: + 6.02% Day High: 106 Day Low: 95.18

Something might be happening here as movement continuing above 107 now sug ……..

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LSE:SCLP Scancell. Close Mid-Price: 25.1 Percentage Change: + 10.57% Day High: 25.35 Day Low: 22.65

Target met. All Scancell needs are mid-price trades ABOVE 25.35 to improv ……..

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LSE:TERN Tern Plc. Close Mid-Price: 10.25 Percentage Change: + 13.89% Day High: 10.25 Day Low: 9

Dear parrot impersonator, Tern, is looking like it’s starting to come back ……..

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*** End of “Updated Today” comments on shares.

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