Boohoo Revisited

#Gold #SP500 Online retailer Boohoo remain a puzzle, thanks to the share price being pretty boring. News the company bought Wallis, Burton, and Perkins, failed to really catch the markets attention, the exercise obviously being an effort to purchase brand names and associated ‘High St’ customer loyalty. Our surprise at the lack of flamboyant price activity comes from other online retailers enjoying some quite strong performance.

We’ve established 380p as a trigger level for the future, one we feel worth watching for. Movement above 380p looks capable of fairly confidently producing traffic in the direction of 450p. The represents a new all time high for the share price and we’ve a sneaking suspicion some hesitation shall make itself known at such a point. Only with closure above 450p do things become truly exciting as our secondary is at 524p. In fact, long term we can even calculate a third ambition up at 585p.


This lack of flamboyance is nagging a bit but if we opt to search for trouble spots, the share price requires unzip below 275p to hint at things getting nasty, allowing reversal to commence to an initial 248p with secondary a bottom (hopefully) at 205p and ideally a rebound.

While the loss of around 2,500 jobs is an obvious problem, further confirmation of future problems for commercial landlords – both for High St and Shopping Mall locations – continue to make themselves clear. It’s likely the online side effect of Covid-19 shall forever herald a change in buying habits.

Hey, chart goes here


Time Issued Market Price At Issue Short Entry Fast Exit Slow Exit Stop Long Entry Fast Exit Slow Exit Stop Prior
10:17:48PM BRENT 60.6 ‘cess
10:19:57PM GOLD 1831.15 1812 1807.5 1797 1827 1839 1845.25 1854 1822 Success
10:21:56PM FTSE 6534 Success
10:33:11PM FRANCE 5697.2 Success
10:34:42PM GERMANY 14058 Success
10:37:18PM US500 3915.72 3891 3882.5 3871 3909 3917 3927 4002 3880 ‘cess
10:40:26PM DOW 31369 Success
10:42:24PM NASDAQ 13689
10:47:52PM JAPAN 29471 ‘cess

8/02/2021 FTSE Closed at 6523 points. Change of 0.43%. Total value traded through LSE was: £ 5,203,801,333 a change of -25.46%
5/02/2021 FTSE Closed at 6495 points. Change of -0.12%. Total value traded through LSE was: £ 6,981,544,293 a change of 30.51%
4/02/2021 FTSE Closed at 6503 points. Change of -0.06%. Total value traded through LSE was: £ 5,349,556,442 a change of 1.88%
3/02/2021 FTSE Closed at 6507 points. Change of -0.14%. Total value traded through LSE was: £ 5,250,745,013 a change of -4.46%
2/02/2021 FTSE Closed at 6516 points. Change of 0.77%. Total value traded through LSE was: £ 5,495,808,707 a change of -1.14%
1/02/2021 FTSE Closed at 6466 points. Change of 0.92%. Total value traded through LSE was: £ 5,559,234,674 a change of -18.33%
29/01/2021 FTSE Closed at 6407 points. Change of -1.82%. Total value traded through LSE was: £ 6,807,283,964 a change of 10.19%


This post has already been read 61 times!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.