Diageo Plc (LSE:DGE). When drinks go flat!

#Brent #Dax  As we all pour ourselves downward into the annual celebration of the invention of booze, also known as Christmas, we’re a little worried our review of Diageo a year ago proved quite as prescient. However, it’s unlikely our attempts at making “the perfect cider” are in any way to blame for the companies share price decline. Amusingly, it has transpired the secret to a perfect cider didn’t include drops of magical flavourings, once the fermentation process was complete.

Instead, a nice mug of strong and warm tea is added to the liquid, at the very start of fermentation along with some brown sugar produced something with a similar bite to a dry white wine and, to our palates, not entirely nice. We mucked around with various flavourings, strawberry was fairly good, blueberry was better, but the best flavouring was a real surprise. A litre of cheap, supermarket bought, pure apple juice added to four litres of fermented cider suddenly produced the most authentic and refreshing drink. With hindsight, the concept of adding fresh apple juice to enhance the flavour of home made cider should have been obvious but among the experts in internet forums, some seriously complex methods were discussed to improve the product. Now, with a few shelves of the stuff produced, you certainly know if you’ve drunk a pint of the product and we’ve got to this stage without experimenting with cinnamon flavouring, oak barrels, adding raisins, or refrigerating the product for a few weeks.

As for the alcohol content, our inclination is to suggest ‘enough’ as we’ve never bothered buying the correct time of hydrometer. After erroneously buying one designed for wine, it gives results of between 7% and 19% proof as this seems to vary enormously with the type of yeast and quantity of sugar. It’s funny how a single taste of “tropical cider” during summer sparked this hobby, one which has probably run its course as we’ve now figured out how to easily make a cider for our own palate. This ridiculous drive toward self sufficiency is driven by living here in Argyll, where getting  “stuff” is a nuisance. Bread is made once a week, then frozen. Logs are chopped at weekends and now, it looks like cider shall be produced once or twice a year. If only there wasn’t a requirement for spirits production licences needing an annual output of above 45,000 litres!

 

Despite it being the festive season, Diageo Plc continues to drip downhill and now, share price movement below 2719p looks capable of a visit to an initial 2572p with secondary, if broken, at 2507p. The proximity of these targets tends suggest the share price is heading toward a level from which a rebound can be hoped, essentially anytime soon. The implication of movement below 2507 is pretty dire, dumping the share price into a zone where a potential ultimate bottom at a future 1501p becomes possible. Visually there’s nothing to back up such a dodgy calculation but 2255p (the half way mark in a reversal cycle) certainly looks like it has to the potential to apply the breathalyser to any downward rush.

If Diageo into supply any festive cheers, it’s possible for above 2833 to promote share price recovery to an initial 2911p with our secondary, if exceeded, calculating at a longer term 3094p, perhaps even challenging the downtrend since April and giving the first solid clue the share price may be attempting to escape the current drop cycle. We’re not hopeful and suspect a visit to the £25 quid level is on the cards.

FUTURES

Time Issued Market Price At Issue Short Entry Fast Exit Slow Exit Stop Long Entry Fast Exit Slow Exit Stop Prior
9:59:00PM BRENT 8260 8078 8039 7952 8194 8296 8345 8487 8128
10:02:27PM GOLD 2043.8
10:05:33PM FTSE 7421.2
10:08:12PM STOX50 4371.2 Success
10:11:18PM GERMANY 16175 15958 15889 15783 16022 16209 16336 16587 16004 Success
10:13:53PM US500 4553.2 Success
10:17:16PM DOW 35525 ‘cess
11:02:38PM NASDAQ 16004.2 Success
11:06:52PM JAPAN 33277 ‘cess

 

29/11/2023 FTSE Closed at 7423 points. Change of -0.43%. Total value traded through LSE was: £ 3,934,274,294 a change of -13.77%
28/11/2023 FTSE Closed at 7455 points. Change of -0.07%. Total value traded through LSE was: £ 4,562,527,303 a change of 31.7%
27/11/2023 FTSE Closed at 7460 points. Change of -0.37%. Total value traded through LSE was: £ 3,464,420,361 a change of -16.59%
24/11/2023 FTSE Closed at 7488 points. Change of 0.07%. Total value traded through LSE was: £ 4,153,667,848 a change of 5.6%
23/11/2023 FTSE Closed at 7483 points. Change of 0.19%. Total value traded through LSE was: £ 3,933,508,293 a change of -12.7%
22/11/2023 FTSE Closed at 7469 points. Change of -0.17%. Total value traded through LSE was: £ 4,505,503,688 a change of 12.22%
21/11/2023 FTSE Closed at 7482 points. Change of -0.19%. Total value traded through LSE was: £ 4,015,011,285 a change of -11.06%

SUCCESS above means both FAST & SLOW targets were met. ‘CESS means just the FAST target met and probably the next time it is exceeded, movement to the SLOW target shall commence.

Our commentary is in two sections. Immediately below are today’s updated comments. If our commentary remains valid, the share can be found in the bottom section which has a RED heading. Hopefully, this will mean you no longer need to flip back through previous reports. HYPERLINKS DISABLED IN THIS VERSION

Please remember, all prices are mid-price (halfway between the Buy and Sell). When we refer to a price CLOSING above a specific level, we are viewing the point where we can regard a trend as changing. Otherwise, we are simply speculating on near term trading targets. Our website is www.trendsandtargets.com.

UPDATE. We often give an initial and a secondary price. If the initial is exceeded, we still expect it to fall back but the next time the initial is bettered, the price should continue to the secondary. The converse it true with price drops.

We can be contacted at info@trendsandtargets.com. Spam filters set to maximum so only legit emails get through…

Section One – Outlook Updated Today. Click here for Section Two – Outlook Remains Valid shares

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