WPP Plc (LSE:WPP), heading down is the new heading up?

#Gold #WallSt  The newest buzzword in the marketplace, Artificial Intelligence, is probably a serious issue for the crypto sector. After revelling in the dubious glow of imaginary success, the “new” buzzword has nudged things like Blockchain and Data Mining out of the fast lane as AI edges into position as the great saviour of the marketplace. With WPP teaming up with Nvidia, perhaps the advertising industry is on the edge of the dystopian vision of advertising as shown in movies such as “The Running Man” or “Total Recall”, where a commute to work is punctuated by targeted, instantly generated personalised advertising.

All it will need is facial recognition to recognise individuals, doubtless to be the subject of media hysterics anytime soon.

 

Okay, perhaps we’re being a little melodramatic, easily influenced by the work of authors such as Philip K Dick and Stephen King, neither of whom are famed for a view of the future through rose tinted glasses.

 

 

It’s been a slight surprise the hook up between WPP and Nvidia has failed, so far, to produce anything spectacular with WPP’s share price. Chipmaker Nvidia, on the other hand, continues to soar on the Nasdaq and looks capable of attaining $465 eventually, currently trading around $378 and starting 2023 down at $140!. To compare, WPP started this year at 820p and currently look troubled at 854p.

 

The immediate situation for WPP suggests weakness below 850p should promote reversal to 827p and perhaps some sort of bounce. We’re not particularly confident with such a scenario, suspecting 827p shall break on an initial downward surge, revealing the potential of an eventual bottom at 743p and hopefully a proper rebound.  Glancing at the chart below, the 740p level has history in providing a floor, one which hopefully isn’t made of thin ice as breakage threatens a visit to an eventual bottom of 508p.

 

If things intend become useful for WPP, about the best we dare suggest is a scenario which requires the share price exceed 952p, hopefully triggering price recovery to an initial 1110p with our secondary, if bettered, at 1439p, requiring another hard look at future potentials.

 

 

For now, we suspect WPP intends an eventual bounce just before 743p.

 

FUTURES

Time Issued Market Price At Issue Short Entry Fast Exit Slow Exit Stop Long Entry Fast Exit Slow Exit Stop Prior
9:29:51PM BRENT 72.37 ‘cess
9:31:56PM GOLD 1963.43 1954 1952 1945 1961 1969 1972 1974 1963 ‘cess
9:34:44PM FTSE 7467.9 Success
9:51:39PM STOX50 4235.6 ditto
11:06:45PM GERMANY 15707.98 ditto
11:26:52PM US500 4184.17 ditto
11:29:34PM DOW 32869 32735 32646 32533 32911 33007 33107 33231 32917 ditto
11:31:41PM NASDAQ 14265.82
11:34:30PM JAPAN 30769 Success

31/05/2023 FTSE Closed at 7446 points. Change of -1.01%. Total value traded through LSE was: £ 14,237,190,282 a change of 154.29%
30/05/2023 FTSE Closed at 7522 points. Change of -1.38%. Total value traded through LSE was: £ 5,598,786,913 a change of 22.18%
26/05/2023 FTSE Closed at 7627 points. Change of 0.75%. Total value traded through LSE was: £ 4,582,588,809 a change of -1.57%
25/05/2023 FTSE Closed at 7570 points. Change of -0.75%. Total value traded through LSE was: £ 4,655,843,667 a change of -31.38%
24/05/2023 FTSE Closed at 7627 points. Change of -1.74%. Total value traded through LSE was: £ 6,784,933,914 a change of 44.14%
23/05/2023 FTSE Closed at 7762 points. Change of -0.1%. Total value traded through LSE was: £ 4,707,065,644 a change of -36.1%
22/05/2023 FTSE Closed at 7770 points. Change of -100%. Total value traded through LSE was: £ 7,366,100,317 a change of 0%

SUCCESS above means both FAST & SLOW targets were met. ‘CESS means just the FAST target met and probably the next time it is exceeded, movement to the SLOW target shall commence.

Our commentary is in two sections. Immediately below are today’s updated comments. If our commentary remains valid, the share can be found in the bottom section which has a RED heading. Hopefully, this will mean you no longer need to flip back through previous reports. HYPERLINKS DISABLED IN THIS VERSION

Please remember, all prices are mid-price (halfway between the Buy and Sell). When we refer to a price CLOSING above a specific level, we are viewing the point where we can regard a trend as changing. Otherwise, we are simply speculating on near term trading targets. Our website is www.trendsandtargets.com.

UPDATE. We often give an initial and a secondary price. If the initial is exceeded, we still expect it to fall back but the next time the initial is bettered, the price should continue to the secondary. The converse it true with price drops.

We can be contacted at info@trendsandtargets.com. Spam filters set to maximum so only legit emails get through…

Section One – Outlook Updated Today. Click here for Section Two – Outlook Remains Valid shares

Click Epic to jump to share: LSE:AFC AFC Energy** **LSE:AML Aston Martin** **LSE:ASC Asos** **LSE:AV. Aviva** **LSE:BP. BP PLC** **LSE:DGE Diageo** **LSE:FRES Fresnillo** **LSE:ITM ITM Power** **LSE:ITV ITV** **LSE:JET Just Eat** **LSE:MMAG Music Magpie** **LSE:NWG Natwest** **LSE:OCDO Ocado Plc** **LSE:SDY Speedyhire** **LSE:SRP Serco** **LSE:VOD Vodafone** **LSE:ZOO Zoo Digital** **

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Updated charts published on : AFC Energy, Aston Martin, Asos, Aviva, BP PLC, Diageo, Fresnillo, ITM Power, ITV, Just Eat, Music Magpie, Natwest, Ocado Plc, Speedyhire, Serco, Vodafone, Zoo Digital,

LSE:AFC AFC Energy Close Mid-Price: 15.26 Percentage Change: -9.49% Day High: 16.88 Day Low: 15.12

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LSE:AML Aston Martin. Close Mid-Price: 284 Percentage Change: + 9.57% Day High: 290 Day Low: 255.2

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LSE:ASC Asos Close Mid-Price: 343.3 Percentage Change: -3.57% Day High: 368.5 Day Low: 338.4

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LSE:AV. Aviva Close Mid-Price: 394.2 Percentage Change: -2.69% Day High: 405.2 Day Low: 392.7

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LSE:BP. BP PLC Close Mid-Price: 453.3 Percentage Change: -2.85% Day High: 467.35 Day Low: 447.2

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LSE:DGE Diageo Close Mid-Price: 3347 Percentage Change: -1.63% Day High: 3387 Day Low: 3348.5

Target met. Continued weakness against DGE taking the price below 3348.5 ……..

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LSE:FRES Fresnillo Close Mid-Price: 648 Percentage Change: -0.09% Day High: 653 Day Low: 638.8

Target met. Weakness on Fresnillo below 638.8 will invariably lead to 629 ……..

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LSE:ITM ITM Power. Close Mid-Price: 69.24 Percentage Change: + 3.28% Day High: 70.2 Day Low: 66

Continued weakness against ITM taking the price below 66 calculates as le ……..

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LSE:ITV ITV Close Mid-Price: 69.8 Percentage Change: -1.80% Day High: 71 Day Low: 69.26

If ITV experiences continued weakness below 69.26, it will invariably lea ……..

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LSE:JET Just Eat Close Mid-Price: 1209 Percentage Change: -6.42% Day High: 1280 Day Low: 1207

Target met. Weakness on Just Eat below 1207 will invariably lead to 1181 ……..

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LSE:MMAG Music Magpie Close Mid-Price: 17.5 Percentage Change: -4.11% Day High: 18.25 Day Low: 17.5

Target met. If Music Magpie experiences continued weakness below 17.5, it ……..

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LSE:NWG Natwest Close Mid-Price: 259.6 Percentage Change: -2.15% Day High: 265.8 Day Low: 259.5

Continued weakness against NWG taking the price below 259.5 calculates as ……..

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LSE:OCDO Ocado Plc Close Mid-Price: 369 Percentage Change: -5.84% Day High: 390.6 Day Low: 367.2

Target met. Weakness on Ocado Plc below 367.2 will invariably lead to 355 ……..

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LSE:SDY Speedyhire Close Mid-Price: 30.9 Percentage Change: -8.04% Day High: 33.05 Day Low: 30.15

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LSE:SRP Serco Close Mid-Price: 142.9 Percentage Change: -0.69% Day High: 144.4 Day Low: 142.5

If Serco experiences continued weakness below 142.5, it will invariably l ……..

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LSE:VOD Vodafone Close Mid-Price: 76.37 Percentage Change: -1.77% Day High: 78.9 Day Low: 76.25

Weakness on Vodafone below 76.25 will invariably lead to 73 with secondar ……..

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LSE:ZOO Zoo Digital Close Mid-Price: 124 Percentage Change: -5.70% Day High: 131.5 Day Low: 125.5

In the event Zoo Digital experiences weakness below 125.5 it calculates w ……..

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*** End of “Updated Today” comments on shares.

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