#Gold #WallSt Surprisingly, #Boohoo share price hasn’t fared particularly well during the lockdown period. In a time when online shopping was “it”, we’ve been expecting this retailer to flourish, something which clearly has failed to occur.
There always seems to be some sort of reason giving pause for thought, whether it’s how workers in the company supply chain are treated or, the current hot potato, their habitual sham sales and promotions in the USA.
Quite why such a practice is deemed “shocking”, especially in North America, defeats us. While in the UK, there are a couple of furniture retailers famous for their phoney promotional sales, the USA created the entire concept of “Closing Down Sale, now celebrating its 10th Year!”.
Cynicism aside, a suspicion about the online experience deteriorating led to a fascinating BBQ conversation. Due to “normal” allegedly returning in a week, the round table question was simple; “would people still buy online, when the attraction of all shops being open AND SAFE to visit returns?” It transpired we were hosting a collection of converts to the online experience, several of the ladies present admitting to ordering multiple items from various retailers, secure in the knowledge they intended send most of them back for a full refund. Free postage for “returns” made the option of buying varied choices, deciding which fitted or looked best, then going online to start the return process was easy. Apparently a big part of shopping is trying stuff on, the attraction of traveling, carrying bags, parking now cheerfully left in the past.
It all begs the question, why is Boohoo share price not flying upward?
The answer perhaps lies in the past. Boohoo, even prior to Lockdown, were a successful online presence. Immediately following the Covid-19 drop in 2020, their share price soared to 430p, nearly 10% higher than we could calculate. Essentially, the price had already did all the hard work, spending the last 15 months fluttering around between the 2 quid level and 4 pounds. Certainly, a seriously useful trading range and one which only requires the share to actually CLOSE a session above 400p to signal a change in emphasis with some true growth anticipated. In such an instance, we’re already projecting the potential of 544p, maybe even a secondary at 592p!
Unfortunately, for now we need examine the threat of near term trouble.
By closing 12th July at 289p, the share price kicked open the threat of “Lower Lows”. As a result, the immediate scenario suggests weakness below 286p risks reversal toward 265p initially with our longer term secondary, if broken, calculating at 246p. Making matters slightly worse, should 246p break, we can present 198p as a potential “bottom”, a level at which the share almost must bounce.
Glancing at the chart, this scenario giving 198p as a potential bottom makes a lot of visual sense. We’d suggest keeping an eye open in case such a level appears as it gives an ideal entry level, if playing both the short term or long term games. In the short term, there’s a reasonable chance of grabbing a quick bounce. For the longer term, who knows where a bounce will lead as patience may deserve quite a strong reward in the future.
A big thanks to the folk who found interesting adverts on this page on Monday. Tuesday and we’re getting a croissant!
FUTURES
| Time Issued | Market | Price At Issue | Short Entry | Fast Exit | Slow Exit | Stop | Long Entry | Fast Exit | Slow Exit | Stop | Prior |
| 9:56:13PM | BRENT | 74.98 | |||||||||
| 9:57:47PM | GOLD | 1806.53 | 1791 | 1785 | 1774 | 1805 | 1808 | 1812 | 1819 | 1798 | ‘cess |
| 10:03:02PM | FTSE | 7123.3 | |||||||||
| 10:05:14PM | FRANCE | 6563.9 | |||||||||
| 10:13:40PM | GERMANY | 15789 | ‘cess | ||||||||
| 10:16:27PM | US500 | 4383 | ‘cess | ||||||||
| 10:18:19PM | DOW | 35004.5 | 34654 | 34553 | 34399 | 34780 | 35015 | 35035 | 35162 | 34912 | |
| 10:20:20PM | NASDAQ | 14887 | ‘cess | ||||||||
| 10:22:14PM | JAPAN | 28671 | ‘cess |
12/07/2021 FTSE Closed at 7125 points. Change of 0.06%. Total value traded through LSE was: £ 4,120,988,724 a change of -9.74%
9/07/2021 FTSE Closed at 7121 points. Change of 1.29%. Total value traded through LSE was: £ 4,565,910,390 a change of -14.66%
8/07/2021 FTSE Closed at 7030 points. Change of -1.69%. Total value traded through LSE was: £ 5,350,338,695 a change of -5.7%
7/07/2021 FTSE Closed at 7151 points. Change of 0.72%. Total value traded through LSE was: £ 5,673,997,934 a change of 23.9%
6/07/2021 FTSE Closed at 7100 points. Change of -0.89%. Total value traded through LSE was: £ 4,579,399,515 a change of 38.26%
5/07/2021 FTSE Closed at 7164 points. Change of 0.58%. Total value traded through LSE was: £ 3,312,078,677 a change of -20.84%
2/07/2021 FTSE Closed at 7123 points. Change of -0.03%. Total value traded through LSE was: £ 4,184,057,082 a change of -10.65%
SUCCESS above means both FAST & SLOW targets were met. ‘CESS means just the FAST target met and probably the next time it is exceeded, movement to the SLOW target shall commence.
Our commentary is in two sections. Immediately below are today’s updated comments. If our commentary remains valid, the share can be found in the bottom section which has a RED heading. Hopefully, this will mean you no longer need to flip back through previous reports. HYPERLINKS DISABLED IN THIS VERSION
Please remember, all prices are mid-price (halfway between the Buy and Sell). When we refer to a price CLOSING above a specific level, we are viewing the point where we can regard a trend as changing. Otherwise, we are simply speculating on near term trading targets. Our website is www.trendsandtargets.com.
UPDATE. We often give an initial and a secondary price. If the initial is exceeded, we still expect it to fall back but the next time the initial is bettered, the price should continue to the secondary. The converse it true with price drops.
We can be contacted at info@trendsandtargets.com. Spam filters set to maximum so only legit emails get through…
Section One – Outlook Updated Today. Click here for Section Two – Outlook Remains Valid shares
Click Epic to jump to share: LSE:AVCT Avacta** **LSE:CAR Carclo** **LSE:CPI Capita** **LSE:EMG MAN** **LSE:EXPN Experian** **LSE:HIK Hikma** **LSE:HSBA HSBC** **LSE:ITRK Intertek** **LSE:ODX Omega Diags** **LSE:OXIG Oxford Instruments** **LSE:PHP Primary Health** **LSE:SPX Spirax** **LSE:TLW Tullow** **LSE:VEC Vectura** **
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Updated charts published on : Avacta, Carclo, Capita, MAN, Experian, Hikma, HSBC, Intertek, Omega Diags, Oxford Instruments, Primary Health, Spirax, Tullow, Vectura,
LSE:AVCT Avacta Close Mid-Price: 126.5 Percentage Change: -12.76% Day High: 145.5 Day Low: 125
Target met. Continued weakness against AVCT taking the price below 125 ca ……..
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View Previous Avacta & Big Picture ***
LSE:CAR Carclo Close Mid-Price: 45.9 Percentage Change: -5.07% Day High: 48.5 Day Low: 43.6
In the event Carclo experiences weakness below 43.6 it calculates with a ……..
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View Previous Carclo & Big Picture ***
LSE:CPI Capita Close Mid-Price: 35.21 Percentage Change: -5.20% Day High: 38 Day Low: 35.26
Weakness on Capita below 35.26 will invariably lead to 31p and possible b ……..
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View Previous Capita & Big Picture ***
LSE:EMG MAN. Close Mid-Price: 194.95 Percentage Change: + 1.19% Day High: 195.65 Day Low: 192.95
All MAN needs are mid-price trades ABOVE 195.65 to improve acceleration t ……..
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View Previous MAN & Big Picture ***
LSE:EXPN Experian. Close Mid-Price: 2984 Percentage Change: + 1.57% Day High: 2988 Day Low: 2939
All Experian needs are mid-price trades ABOVE 2988 to improve acceleratio ……..
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View Previous Experian & Big Picture ***
LSE:HIK Hikma Close Mid-Price: 2616 Percentage Change: -0.27% Day High: 2632 Day Low: 2614
In the event of Hikma enjoying further trades beyond 2632, the share shou ……..
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View Previous Hikma & Big Picture ***
LSE:HSBA HSBC Close Mid-Price: 412.85 Percentage Change: -0.30% Day High: 413.85 Day Low: 405.45
Continued weakness against HSBA taking the price below 405.45 calculates ……..
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View Previous HSBC & Big Picture ***
LSE:ITRK Intertek. Close Mid-Price: 5632 Percentage Change: + 0.54% Day High: 5658 Day Low: 5578
Continued trades against ITRK with a mid-price ABOVE 5658 should improve ……..
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View Previous Intertek & Big Picture ***
LSE:ODX Omega Diags Close Mid-Price: 47.5 Percentage Change: -7.77% Day High: 51 Day Low: 47.5
Continued weakness against ODX taking the price below 47.5 calculates as ……..
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View Previous Omega Diags & Big Picture ***
LSE:OXIG Oxford Instruments Close Mid-Price: 2440 Percentage Change: -0.81% Day High: 2520 Day Low: 2435
Target met. All Oxford Instruments needs are mid-price trades ABOVE 2520 ……..
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View Previous Oxford Instruments & Big Picture ***
LSE:PHP Primary Health. Close Mid-Price: 161.1 Percentage Change: + 1.77% Day High: 161.5 Day Low: 158.9
Continued trades against PHP with a mid-price ABOVE 161.5 should improve ……..
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View Previous Primary Health & Big Picture ***
LSE:SPX Spirax. Close Mid-Price: 14110 Percentage Change: + 0.71% Day High: 14195 Day Low: 13885
Target met. All Spirax needs are mid-price trades ABOVE 14195 to improve ……..
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View Previous Spirax & Big Picture ***
LSE:TLW Tullow Close Mid-Price: 52.48 Percentage Change: -3.46% Day High: 54.22 Day Low: 51.78
A mildly interesting picture is developing with this needing above 66 to s ……..
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View Previous Tullow & Big Picture ***
LSE:VEC Vectura Close Mid-Price: 154.4 Percentage Change: -0.13% Day High: 155 Day Low: 153.8
Continued trades against VEC with a mid-price ABOVE 155 should improve th ……..
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View Previous Vectura & Big Picture ***