ASOS Plc for 11/05/2020

#Brent #SP500 #ASOS It feels odd, writing a report for a Holiday Monday which isn’t a holiday! The decision to move the May Monday holiday to a Friday for jingoistic reasons has proven both dangerous and confusing, creating an “any excuse for a street party” and demolished social distancing in some parts of the country.

It was written, at the start of the pandemic, infection levels were to depend on 2 things.

  1. How dense the population was.
  2. How dense the population was.

Pictures from several areas tended to confirm suspicions about both item 1 and item 2 above.


We’re now at the stage where a few high street stores are suggesting they shall NOT re-open all their branches, once the all-clear is sounded. Equally, the hospitality sector is warning many pubs, restaurants, and hotels will not open their doors again as their financial options and resources run dry. The additional factor, many people opting to remain cautious for a prolonged period will also hit business.

It was almost amusing, watching the UK PM give a speech which didn’t actually relate to the UK, only England in the main. Even worse, given against a backdrop of Her Majesty deciding to vanish from public view for the next two or three months regardless of anything her Prime Minister said. One suspects the Queen has access to better information than given by the UK Government.


Of course, all this strongly points at a future for online shopping, so we decided to glance at Fashion and Cosmetic retailer ASOS Plc, especially after spotting my wife using (aka playing with) their Augmented Reality facility.

At present, the future for ASOS looks pretty strong.


Currently trading around 2825p, the price now needs to exceed 2840 to enter a cycle to an initial 3278p. If exceeded, our secondary target level calculates at 3733p. Our secondary target level deserves some particular interest for the longer term.

Visually it implies an attempt at a Glass Ceiling level which has developed over the last year. Crucially, for the longer term, closure above 3733p looks like it shall assume a great deal of importance, allowing the price to potentially recover to 6128p without too much in the way of trauma.

ASOS share price needs to close below Red, presently 20 quid, to cause a large degree of panic and throw a spanner at our calculations.

Hey, chart goes here



Time Issued Market Price At Issue Short Entry Fast Exit Slow Exit Stop Long Entry Fast Exit Slow Exit Stop Prior
2:02:14PM BRENT 31.16 29.26 28.16 26.85 30.55 31.25 31.555 32.14 30.43
2:13:38PM GOLD ‘cess
3:26:17PM FTSE ‘cess
3:48:45PM FRANCE Shambles
4:52:44PM GERMANY Success
4:55:04PM US500 2937 2903 2891 2875 2925 2939 2953 2967 2907 Success
4:57:47PM DOW ‘cess
4:59:05PM NASDAQ Success
5:01:15PM JAPAN Success


7/05/2020 FTSE Closed at 5935 points. Change of 1.4%. Total value traded through LSE was: £ 5,651,341,668 a change of -8.8%
6/05/2020 FTSE Closed at 5853 points. Change of 0.07%. Total value traded through LSE was: £ 6,196,887,003 a change of 18.35%
5/05/2020 FTSE Closed at 5849 points. Change of 1.67%. Total value traded through LSE was: £ 5,236,126,168 a change of -8.24%
4/05/2020 FTSE Closed at 5753 points. Change of -0.17%. Total value traded through LSE was: £ 5,706,354,809 a change of 60.68%
1/05/2020 FTSE Closed at 5763 points. Change of -2.34%. Total value traded through LSE was: £ 3,551,403,027 a change of -92.77%
30/04/2020 FTSE Closed at 5901 points. Change of -3.5%. Total value traded through LSE was: £ 49,092,686,584 a change of 648.68%
29/04/2020 FTSE Closed at 6115 points. Change of 2.64%. Total value traded through LSE was: £ 6,557,213,009 a change of 3.88%



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