A fascinating little detail about the worlds largest Advertising Agency, WPP Plc, comes from their humble roots, when their full name decorated a shed in Northampton. The company was founded as Wire & Plastic Products Plc and manufactured wire shopping baskets for supermarkets. After about 10 years of irritating shoppers with terrible handle design, the company decided to grow by acquisition of other companies and at the start of 1987, when they bought Scotlands largest Advertising Agency, their path was established into the media market. They now employ over 100,000 folk internationally.
Quite a lot is being made of their tie up with Google to use AI, aiming to accelerate the use of targeted advertising, doubtless slowing down the load speed of internet pages further…
We hold a major source of concern for WPP, especially due to the class action by shareholders due to the companies announcements between February and July of this year which allegedly cost investors a share value trip from the 8 quid level down to 4 pounds. This sort of thing tends challenge investors sense of humour, especially as they allege the company made inaccurate media releases. From our coldly logical perspective, this legal action and the danger it inflicts on the company share price value is a seriously big deal. Sometimes we discuss a thing called “ultimate bottoms” and the danger they represent.
Essentially, an ultimate bottom is a level below which we cannot calculate without prefacing targets with impossible minus signs and when a share price stars flirting with such a concept, recovery can become seriously difficult, often needing a game changing announcement by the company to sharply propel themselves upward. Maybe it’s the case where WPP already have a goose laying golden eggs tucked away somewhere, news of which would bring extremely fast and positive change. But for now, the share price is both fascinating and dangerous!
Our “ultimate bottom” for WPP Plc calculates at 310p and the recent dip to 330p and share price movement since tends suggest the market has also realised the company is trading in a dodgy area. We’ve shown an inset on the chart of closing prices, a picture when tends suggest the market has also noticed and reacted against the trouble which would be caused, if it shrinks lower than they are currently trading at. To emphasise, below 310p risks triggering a plunge to oblivion.
It is now the case where we need the share price to exceed the immediate Blue downtrend of 370p to hopefully signal a panic recovery for a zone where the price is teetering on the edge of oblivion. Our calculations reveal above 370p should prove capable of a lift to an initial 477p with our secondary, if beaten, at 537p which would undo the consequences of the Red trend break back in July. Should this occur – and we suspect it’s likely – it would suggest WPP has made an impressive return above an uptrend, something which usually has positive long term consequences. We’re not even teasing with our level three calculations as we’d feel more comfortable analysing the path taken for recovery, once it actually occurs. From our viewpoint, providing such just now would simply be clickbait, rather than a formula born consequence.
We think WPP shall be worth watching.
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FUTURES
FUTURES
| Time Issued | Market | Price At Issue | Short Entry | Fast Exit | Slow Exit | Stop | Long Entry | Fast Exit | Slow Exit | Stop | Prior |
| 11:12:20PM | BRENT | 6229.1 | 6160 | 6114 | 6024 | 6214 | 6243 | 6298 | 6318 | 6216 | |
| 11:16:01PM | GOLD | 4207.66 | 4090 | 4049 | 3993 | 4150 | 4215 | 4230 | 4250 | 4176 | Success |
| 11:18:10PM | FTSE | 9416.3 | 9375 | 9339 | 9288 | 9422 | 9445 | 9463 | 9492 | 9404 | |
| 11:39:07PM | STOX50 | 5599 | 5557 | 5525 | 5487 | 5590 | 5639 | 5664 | 5690 | 5592 | ‘cess |
| 11:42:14PM | GERMANY | 24156.6 | 24101 | 24018 | 23903 | 24149 | 24174 | 24212 | 24281 | 24116 | Success |
| 11:45:07PM | US500 | 6678.9 | 6610 | 6584 | 6537 | 6657 | 6687 | 6712 | 6746 | 6653 | Shambles |
| 11:32:49PM | DOW | 46329.7 | 46016 | 45945 | 45694 | 46340 | 46433 | 46565 | 46748 | 46229 | ‘cess |
| 11:35:52PM | NASDAQ | 24773.8 | 24492 | 24312 | 24104 | 24682 | 24818 | 24934 | 25083 | 24737 | ‘cess |
| 11:39:06PM | JAPAN | 48002 | 47554 | 47477 | 47228 | 47825 | 48056 | 48214 | 48431 | 47871 | Success |
15/10/2025 FTSE Closed at 9424 points. Change of -0.3%. Total value traded through LSE was: £ 5,458,430,377 a change of -17.04%
14/10/2025 FTSE Closed at 9452 points. Change of 0.11%. Total value traded through LSE was: £ 6,579,322,985 a change of -18.86%
13/10/2025 FTSE Closed at 9442 points. Change of 0.16%. Total value traded through LSE was: £ 8,108,848,236 a change of 21.17%
10/10/2025 FTSE Closed at 9427 points. Change of -0.86%. Total value traded through LSE was: £ 6,691,897,297 a change of 2.92%
9/10/2025 FTSE Closed at 9509 points. Change of -0.41%. Total value traded through LSE was: £ 6,502,012,274 a change of 0.62%
8/10/2025 FTSE Closed at 9548 points. Change of 0.69%. Total value traded through LSE was: £ 6,461,813,888 a change of 28.82%
7/10/2025 FTSE Closed at 9483 points. Change of 10436.67%. Total value traded through LSE was: £ 5,016,195,038 a change of -1.86% 
SUCCESS above means both FAST & SLOW targets were met. ‘CESS means just the FAST target met and probably the next time it is exceeded, movement to the SLOW target shall commence.
Our commentary is in two sections. Immediately below are today’s updated comments. If our commentary remains valid, the share can be found in the bottom section which has a RED heading. Hopefully, this will mean you no longer need to flip back through previous reports. HYPERLINKS DISABLED IN THIS VERSION
Please remember, all prices are mid-price (halfway between the Buy and Sell). When we refer to a price CLOSING above a specific level, we are viewing the point where we can regard a trend as changing. Otherwise, we are simply speculating on near term trading targets. Our website is www.trendsandtargets.com.
UPDATE. We often give an initial and a secondary price. If the initial is exceeded, we still expect it to fall back but the next time the initial is bettered, the price should continue to the secondary. The converse it true with price drops.
We can be contacted at info@trendsandtargets.com. Spam filters set to maximum so only legit emails get through…
Section One – Outlook Updated Today. Click here for Section Two – Outlook Remains Valid shares
Click Epic to jump to share: LSE:BBY BALFOUR BEATTY** **LSE:CNA Centrica** **LSE:EMG MAN** **LSE:FRES Fresnillo** **LSE:IQE IQE** **LSE:SRP Serco** **LSE:TRN The Trainline** **
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Updated charts published on : BALFOUR BEATTY, Centrica, MAN, Fresnillo, IQE, Serco, The Trainline,
LSE:BBY BALFOUR BEATTY Close Mid-Price: 662 Percentage Change: -0.90% Day High: 670.5 Day Low: 663
All BALFOUR BEATTY needs are mid-price trades ABOVE 670.5 to improve acce ……..
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View Previous BALFOUR BEATTY & Big Picture ***
LSE:CNA Centrica Close Mid-Price: 170.1 Percentage Change: -1.68% Day High: 173.85 Day Low: 170.25
Continued trades against CNA with a mid-price ABOVE 173.85 should improve ……..
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View Previous Centrica & Big Picture ***
LSE:EMG MAN. Close Mid-Price: 191.8 Percentage Change: + 0.42% Day High: 195 Day Low: 191
This might become fairly useful soon. Above 197.7 calculates with the pote ……..
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View Previous MAN & Big Picture ***
LSE:FRES Fresnillo. Close Mid-Price: 2616 Percentage Change: + 0.46% Day High: 2642 Day Low: 2564
All Fresnillo needs are mid-price trades ABOVE 2642 to improve accelerati ……..
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View Previous Fresnillo & Big Picture ***
LSE:IQE IQE Close Mid-Price: 5.41 Percentage Change: -8.92% Day High: 6 Day Low: 5.41
Target met. Weakness on IQE below 5.41 will invariably lead to 4.8p with ……..
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View Previous IQE & Big Picture ***
LSE:SRP Serco. Close Mid-Price: 241.6 Percentage Change: + 0.17% Day High: 242.8 Day Low: 240
Further movement against Serco ABOVE 242.8 should improve acceleration to ……..
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View Previous Serco & Big Picture ***
LSE:TRN The Trainline Close Mid-Price: 259.4 Percentage Change: -1.07% Day High: 264.4 Day Low: 255
Continued weakness against TRN taking the price below 255 calculates as l ……..
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View Previous The Trainline & Big Picture ***