#GOLD #Stoxx50 It’d be fair to say we really dislike WH Smith as a retailer. There’s a thing in retail which revolves around “distress or dammit” purchases. It used to be the case petrol stations would stock obscure products like Cigarettes, Milk, even Bread in the knowledge folk would pop in past, when driving home and hopefully pour a gallon or two of petrol in their tank. Petrol stations, habitually, would premium price these “dammit I forgot” items as with Bread and Milk, there was often a high degree of wastage while the public altered their mindset.
Broadly speaking, nowadays of course, petrol stations mostly rely on their shop sales but few have forgotten the good old days, when they could get away with adding a few pence onto the price of products.
However, WH Smith have raised this attitude to an art form, or perhaps more accurately, legalised theft. Recently, returning to Scotland from Birmingham, making the mistake of going into a motorway service station shop while considering eating brought a sharp detour to the WH Smith outlet, the stale coffee scent from the cafe area providing a warning. In the WH Smith outlet, a personal favourite Lucozade Orange juice clearly had an erroneous price, the sticker at the front of the shelf suggesting the small bottle of juice was around 3 quid higher than charged in our local shop. With a grin, I asked at the counter what the real price was, the bored assistant shrugged and confirmed the shelf edge price was correct. I left without waking up the moths in my wallet… There’s a point when business acumen is taken over by greed, generally an indication a company may be in some sort of panic.
Perhaps it was the case WH Smith are using their UK motorway outlets to try and correct the little woopsie, due to their North American profit forecasts being overstated by around $30 million. News of this led to the company share price experiencing a 35% fall in their share price, a reduction in value of £600 million which far outweighed the accountancy error! However, WH Smith have created an entire industry of “distress” purchase retail locations, enjoying their mini monopoly in airports, hospitals, railway stations, and motorways.
As can be assumed, we’re not exactly brimming with confidence for the immediate future of WH Smith, though the decision of their Group CEO to step down following a review of the accounting failures in the North American division, seems to have forced the company to slash their profit outlook. Despite the share price gaining over 7% on the day the boss left the company, we’ve a bit of a problem discovering any optimism for recovery as the share price needs exceed 888p to start undoing the damage caused by the Gap Down in August.
About the best we can currently hope for is for movement above 674 to bring near term recovery to an initial 775p with our secondary, if exceeded, at 837p. Unfortunately, this secondary is substantially below our 888p, indicating the danger the share price has moved down to a new trading level. Unless the market discovers a reason to Gap Up the share price, we suspect a glass ceiling shall form around the 837p target level.
Should things intend go wrong, below 585 risks triggering reversal down to an initial 533p with our secondary, if broken, at 233p. We suspect a return to the Covid-19 low at 533p shall prove possible.
FUTURES
FUTURES
| Time Issued | Market | Price At Issue | Short Entry | Fast Exit | Slow Exit | Stop | Long Entry | Fast Exit | Slow Exit | Stop | Prior |
| 10:40:40PM | BRENT | 6326.8 | ‘cess | ||||||||
| 10:43:56PM | GOLD | 4077.68 | 4056 | 4031 | 3997 | 4095 | 4132 | 4156 | 4208 | 4097 | ‘cess |
| 10:46:53PM | FTSE | 9558.4 | |||||||||
| 10:49:39PM | STOX50 | 5578.7 | 5503 | 5432 | 5304 | 5561 | 5586 | 5617 | 5655 | 5546 | Shambles |
| 10:52:30PM | GERMANY | 23308.3 | |||||||||
| 10:55:05PM | US500 | 6675.8 | |||||||||
| 10:58:15PM | DOW | 46151.5 | |||||||||
| 11:14:23PM | NASDAQ | 24960 | Shambles | ||||||||
| 11:16:42PM | JAPAN | 50011 | Success |
19/11/2025 FTSE Closed at 9507 points. Change of -0.47%. Total value traded through LSE was: £ 6,208,622,594 a change of -9.04%
18/11/2025 FTSE Closed at 9552 points. Change of -1.27%. Total value traded through LSE was: £ 6,826,015,429 a change of 18.51%
17/11/2025 FTSE Closed at 9675 points. Change of -0.24%. Total value traded through LSE was: £ 5,759,759,832 a change of -8.67%
14/11/2025 FTSE Closed at 9698 points. Change of -1.11%. Total value traded through LSE was: £ 6,306,721,574 a change of 10.93%
13/11/2025 FTSE Closed at 9807 points. Change of -1.05%. Total value traded through LSE was: £ 5,685,178,464 a change of -6.33%
12/11/2025 FTSE Closed at 9911 points. Change of 0.12%. Total value traded through LSE was: £ 6,069,423,545 a change of -4.91%
11/11/2025 FTSE Closed at 9899 points. Change of 1.14%. Total value traded through LSE was: £ 6,382,591,388 a change of 4.7% 
SUCCESS above means both FAST & SLOW targets were met. ‘CESS means just the FAST target met and probably the next time it is exceeded, movement to the SLOW target shall commence.
Our commentary is in two sections. Immediately below are today’s updated comments. If our commentary remains valid, the share can be found in the bottom section which has a RED heading. Hopefully, this will mean you no longer need to flip back through previous reports. HYPERLINKS DISABLED IN THIS VERSION
Please remember, all prices are mid-price (halfway between the Buy and Sell). When we refer to a price CLOSING above a specific level, we are viewing the point where we can regard a trend as changing. Otherwise, we are simply speculating on near term trading targets. Our website is www.trendsandtargets.com.
UPDATE. We often give an initial and a secondary price. If the initial is exceeded, we still expect it to fall back but the next time the initial is bettered, the price should continue to the secondary. The converse it true with price drops.
We can be contacted at info@trendsandtargets.com. Spam filters set to maximum so only legit emails get through…
Section One – Outlook Updated Today. Click here for Section Two – Outlook Remains Valid shares
Click Epic to jump to share: LSE:BLOE Block Energy PLC** **LSE:ITV ITV** **LSE:RR. Rolls Royce** **LSE:STAR Star Energy** **LSE:TRN The Trainline** **
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Updated charts published on : Block Energy PLC, ITV, Rolls Royce, Star Energy, The Trainline,
LSE:BLOE Block Energy PLC Close Mid-Price: 0.7 Percentage Change: -3.45% Day High: 0.72 Day Low: 0.7
If Block Energy PLC experiences continued weakness below 0.7, it will inv ……..
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LSE:ITV ITV Close Mid-Price: 77.05 Percentage Change: -0.06% Day High: 78.75 Day Low: 76.45
This has the potential to become useful pretty soon. Above 83.5 should tri ……..
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LSE:RR. Rolls Royce Close Mid-Price: 1066.5 Percentage Change: -0.65% Day High: 1080 Day Low: 1050.5
Continued weakness against RR. taking the price below 1050.5 calculates a ……..
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View Previous Rolls Royce & Big Picture ***
LSE:STAR Star Energy. Close Mid-Price: 8.75 Percentage Change: + 2.94% Day High: 8.75 Day Low: 8.49
All Star Energy needs are mid-price trades ABOVE 8.75 to improve accelera ……..
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View Previous Star Energy & Big Picture ***
LSE:TRN The Trainline Close Mid-Price: 245.2 Percentage Change: -2.00% Day High: 251.6 Day Low: 244.8
If The Trainline experiences continued weakness below 244.8, it will inva ……..
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View Previous The Trainline & Big Picture ***