Moonpig Group Plc (LSE:MOON), trading around 280 at the time of writing.

When dinosaurs wandered the countryside, we remember receiving a Hewlett Packard inkjet printer, an early model of the “printers from hell” which provided COLOUR to our output, an attempt by the manufacturers to addict the public to their absurdly expensive printer inks. Of course, we fell for it hook, line, and sinker, one Christmas even providing an exquisite mail-merge from an early version of Microsoft Word, a concept which ensured every single Christmas card was completely personalised.

Oddly, the personalisation of the cards wasn’t the difficult issue but instead, PRINTING them was a nightmare, a complete amateur finding the concept of folding A4 paper with different messages on each side horrible. I still remember my wife yelling “STOP, use cheap paper” when the cunning plan was being enacted and of course, we ran out of colour ink during the dreadful printing concept. The issue was Page 1 and Page 3 had to match the recipient, each of which used colour print, and the inside joke on Page 3 matched the introduction on Page 1.

It was a great idea, one which kept my wife and I arguing for almost a week as we ran out of ink, glossy paper, and sleep. But eventually, we had around 50 Christmas Cards completely personalised, all of which needed either hand delivered or given along with a present as we’d missed the crucial postal date. Others, heading abroad to England and beyond, had an envelope with a “posted in time, honest” logo on the top left hand side of the envelope. We decided, if our marriage was to survive, we’d never enact such a great idea again. And we suspect that was the same year the InkJet Vampires experienced some share price corrections.

Oh, and let’s not speak about Hewlett Packard’s paper feed mechanisms. They made an old Dot Matrix paper feed a fond memory, something perfectly capable of dumping a 2,500 page run of commented source code. But unfortunately, it needed 2,499 pages manually separated…

All of this indicates Moonpig were onto something with their concept, a brilliant concept which made our home-grown idea look like an exercise in stupid. We did admit “Printers” actually have a deserved place in the world of commerce. What we detest are the Moonpig adverts, along with the irritating jingle, a combination of visual effects which make the idea of using Moonpig quite abhorrent. Then again, we’re fairly confident we don’t form any part of MoonPigs target market as the concept was probably created by folk just like ourselves, realising the hard way that creating a greetings card can be quite difficult, no matter how gullible you’ve been in buying into colour inkjet printers. In fact, the folk who invented the price of coloured inks should be first against the wall, come global awakening!

But yes, we think the MoonPig concept is brilliant and it’s a web service we wouldn’t ever have attempted, simply due to an utter hatred of computer printers. Hewlett Packard probably opened the door, Epson rushing through behind them. Nowadays, it’s almost cost effective to buy another new printer with packaged ink, rather that spend any time buying refills. Like most computer folk, we utterly hate printers, their manufacturers always forgetting most folk mainly want to print black ink on white paper. Everything else IS NOT added value but instead, added reasons for failure. But to be honest, we once bought an Epson Photo printer and it was quite good, once we figured out which “pirate” inks to buy, capable of printing on CD’s or DVD’s, along with silver oxide paper which was quite a big deal from a photography standpoint. The paper feed recently failed, the sound of the old Epson printer hitting the bottom of a wheelie bin sounded like “Freedom!”.

As for Moonpig share price, some hope currently looks justified if it sticks its nose above 290p. Such a flamboyant gesture is liable to trigger gains to an initial – very confident and lacking profit – 293.5p but our longer term secondary, should such a level be exceeded, calculates at a future 328p, quite a useful proposition. Apparently, a longer term 363p could also provide a useful third level ambition., something about which we lack confidence currently.

Our conclusion is that Moonpig shall prove interesting, needing below 206p to spoil our optimism.

FUTURES

Time Issued	Market	Price At Issue	Short Entry	Fast Exit	Slow Exit	Stop	Long Entry	Fast Exit	Slow Exit	Stop	Prior
10:25:39PM	BRENT	8958.4	8698	8588	8456	8800	8979	9087	9162	8905	‘cess
10:33:15PM	GOLD	4415.29	4220	4137	4034	4336	4430	4531	4735	4334
10:36:01PM	FTSE	10727	10715	10702	10671	10736	10795	10827	10866	10765
10:38:47PM	STOX50	6520.9	6519	6501	6475	6536	6571	6588	6611	6549	‘cess
10:41:27PM	GERMANY	26299.9	26292	26205	26092	26350	26501	26539	26622	26392
10:44:31PM	US500	7744.1	7742	7720	7693	7766	7779	7788	7803	7746
10:47:53PM	DOW	53438.3	53395	53203	52684	53550	53732	53851	54002	53608
10:54:01PM	NASDAQ	29982.9	29962	29893	29776	30061	30190	30257	30358	30090	Shambles
10:58:00PM	JAPAN	68975	68880	68749	68492	69094	69136	69238	69358	68909	Success

SUCCESS above means both FAST & SLOW targets were met. ‘CESS means just the FAST target met and probably the next time it is exceeded, movement to the SLOW target shall commence.

Our commentary is in two sections. Immediately below are today’s updated comments. If our commentary remains valid, the share can be found in the bottom section which has a RED heading. Hopefully, this will mean you no longer need to flip back through previous reports. HYPERLINKS DISABLED IN THIS VERSION

Please remember, all prices are mid-price (halfway between the Buy and Sell). When we refer to a price CLOSING above a specific level, we are viewing the point where we can regard a trend as changing. Otherwise, we are simply speculating on near term trading targets. Our website is www.trendsandtargets.com.

UPDATE. We often give an initial and a secondary price. If the initial is exceeded, we still expect it to fall back but the next time the initial is bettered, the price should continue to the secondary. The converse it true with price drops.

We can be contacted at info@trendsandtargets.com. Spam filters set to maximum so only legit emails get through…

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Section One – Outlook Updated Today. Click here for Section Two – Outlook Remains Valid shares

LSE:AV. Aviva. Close Mid-Price: 730 Percentage Change: + 0.00% Day High: 735.8 Day Low: 725.4

LSE:GENL Genel. Close Mid-Price: 67.6 Percentage Change: + 0.00% Day High: 68.1 Day Low: 65.1

LSE:ITRK Intertek. Close Mid-Price: 5855 Percentage Change: + 0.00% Day High: 5855 Day Low: 5840

LSE:SRP Serco. Close Mid-Price: 264.2 Percentage Change: + 0.00% Day High: 268.4 Day Low: 260.4

LSE:TLW Tullow. Close Mid-Price: 15.86 Percentage Change: + 0.00% Day High: 15.98 Day Low: 14.3

*** End of “Updated Today” comments on shares. Listed below are those where commentary remains valid.

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